Apple pulled the latest short film in its The Underdogs: OOO (Out of Office) series set in Thailand. The Bangkok Post reports that Apple issued an apology to the people of Thailand for the fifth film in its Underdogs series. The ad series features a group of travel weary office workers navigating the world using Apple's various products. Several viewers posted comments criticizing the film's use of a sepia filter to make Thailand seem underdeveloped. The comments also called out the costuming and scenery decisions in its airport scene using outdated representations of Thailand's citizens.

Apple has apologized for its Crush! AdAge reports Apple said the video "missed the mark," and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to "All I Ever Need Is You" by Sonny and Cher. The crusher pulls up to reveal an iPad. Tonally, you could see how it could be misconstrued.

Apple has reportedly apologized for its tone-deaf "Crush!" ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video "missed the mark" and has scrapped plans to run the cutesy-turned-cringey commercial on TV. It's clear that Apple intended for the ad to serve as a metaphor for all the myriad creative tools one has when they throw down 1,000 or more for a new iPad Pro. Run during Tuesday's event, the video shows a series of musical instruments and creative tools, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. "All I Ever Need Is You" by Sonny & Cher soundtracks the clip.

Apple is turning off automatic review of Siri audio and locking it down so that only Apple employees get to listen to it.

Apple said it is now, by default, opting customers out of a program that listens to audio snippets scraped up by its voice-assistant, Siri. The company announced the decision in a blog post this week and marks the most significant step since it decided to suspend the program earlier this summer. Apple has been identified as one of many companies that was harvesting audio snippets from users in an effort to improve the accuracy of its voice-assistant. Unbeknownst to most, those snippets were then reviewed by human contractors. 'As a result of our review, we realize we haven't been fully living up to our high ideals, and for that we apologize,' wrote Apple. According to the company, it will will resume its program later this fall with several major changes.

SAN FRANCISCO – Apple is apologizing for allowing outsiders to listen to snippets of people's recorded conversations with its digital assistant Siri, a practice that undermined its attempts to position itself as a trusted steward of privacy. As part of the apology posted Wednesday, Apple reiterated an earlier pledge to stop keeping audio recorded through Siri unless consumers give their permission. When permission is granted, Apple said only its own employees will be allowed to review audio to help improve the service. Previously, the company hired contractors to listen to some recordings. "We realize haven't been fully living up to our high ideals, and for that we apologize," Apple conceded. It's not yet clear how Apple will seek permission, though in the past, Apple has typically requested permissions through prompts during software update installations.

Apple says it will no longer retain audio recordings of your interactions with Siri by default and has issued an apology for having done so previously. "We realize we haven't been fully living up to our high ideals, and for that we apologize," Apple stated on its website. Apple had taken a lot of heat for the practice recently following a report by the Guardian that contractors "regularly hear confidential medical information, drug deals, and recordings of couples having sex, as part of their job providing quality control, or grading'" Siri. "We know customers have been concerned … We heard their concerns," the company wrote. Apple had previously announced that it halted the grading practice, which, following software updates and other changes, will resume in the fall.